Yo-Chi’s Colour Our Cup Competition was created to mark the beginning of their partnership with Keep Australia Beautiful, driving awareness around environmental responsibility and the small, collective actions that help protect it.

Following a successful first year, I was invited back to deliver the campaign for a second consecutive year. The consistency of the concept allowed the focus to remain on refining and strengthening the visual execution while maintaining continuity across the brand experience.

The scope included the hero cup illustration, designed as the outline artwork for the nationwide colouring competition, along with supporting point-of-sale collateral to ensure a cohesive in-store presence. The illustration was crafted to feel playful and optimistic, inviting participation while subtly reinforcing the environmental message at the heart of the partnership.

The winning design was printed on Yo-Chi cups, transforming community creativity into a tangible, widely distributed touchpoint.