Ordinary People Label

Ordinary People is a clothing label aiming to make an impact in this world by creating sustainable ethically made products and giving 50% profit to humanitarian aid organisations. The brand needed to be bold and strong, yet simple enough to be translated onto a range of current and future products. Minimalism was key in the design as the brand messaging needed the breathing room to take centre stage.

Services included:

Creative Direction
Branding
Packaging
Stationary
Marketing Collateral
Product Design
Apparel

Photograph of a woman standing against a plain background, wearing a black t-shirt and jeans, with her hands in her pockets. The photo has a crumpled paper texture overlay and the words "ordinary people" at the bottom right corner.
A young woman with long black hair laughing and holding her head with both hands, standing in front of a wall covered with various handwritten words and phrases in black, including 'Ohh,' 'HEY YOU,' and 'kindness.'
A dual-sided card with black and white backgrounds. The black side features the text "ordinary people." in white. The white side contains social media handles and a quote: "I am only one, but still I am one. I cannot do everything, but still I can do something."
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