Plus Studio
Case Study—
Following a rebrand by Frost Collective, Plus Studio (previously Plus Architecture) sought to inject more creativity and cohesion into their suite of internal and external documents. With clear and structured brand guidelines in place, my role was to translate this framework into practical, on-brand templates and collateral that empowered their team to communicate beautifully and consistently—across everything from capability statements and reports to proposals, articles, and presentations.
Approach
Working closely with the Plus Studio marketing team, I focused on creating a library of branded templates that balanced creativity with precision—a reflection of their core values. Each document type was designed to serve its specific function:
Presentation and visual documents for architects and interior designers with a range of heavy copy, to more image-led layouts.
Informational and planning documents that prioritised clarity and legibility.
Every element—layout, typography, and hierarchy—was carefully considered to ensure alignment with Frost Collective’s vision while providing flexibility for internal teams.
Execution
Over several months, I worked as an extension of Plus Studio’s marketing team—developing and refining templates for a wide range of materials, including:
Capability Statements
Reconciliation Action Plan
Case Studies and Project Sheets
Thought Leadership Articles
Internal Reports and Invoices
Presentations
Design Planning Documents
Each template was built for ease of use and long-term consistency, ensuring that every piece of collateral—from advertising to client presentations—feels distinctly Plus.
Outcome
The new suite of templates has elevated Plus Studio’s collateral to a whole new level—bringing greater creativity, professionalism, and cohesion to every touchpoint. The rollout has been embraced across the company, allowing staff to confidently create on-brand materials that feel both flexible and beautifully designed.
It’s where creativity meets precision—brought to life through design systems that empower, not restrict.
“Working with Ilana has been an absolute pleasure – so much so that this is now the third company where I've brought her in consult! After Frost Collective delivered our stunning rebrand, Ilana seamlessly took those guidelines and brought them to life across all our day-to-day collateral. She has this wonderful ability to understand exactly how far to push creativity within brand guidelines without ever breaking them – it's thoughtful, considered work that feels fresh every time.
What I love most is that Ilana doesn't just tick boxes. She takes a brief, delivers exactly what's asked for, but then thinks more broadly about the project and comes back with clever suggestions and recommendations that genuinely elevate the work. She's detail-oriented without ever sweating the small stuff, has a fantastic sense of humour, and just makes the whole process enjoyable.
Ilana is the person you want on your team. I can't recommend her highly enough!”
Caroline Caneva—Head of Marketing, Plus Studio
