Yo-Chi
For the second consecutive year, Yo-Chi entrusted the creative direction and design for their "Unicorn Magic" campaign with the challenge of making it bigger and more engaging than ever. The goal was to captivate children while also appealing to young adults and parents, creating a campaign that connected with all generations.
The solution? A nostalgic nod to the 90’s—blending bold colors, whimsical patterns, neon lights, geometric shapes, and outlined cartoons. This playful retro aesthetic not only charmed kids but sparked a sense of nostalgia in their parents and young adults alike. The vibrant designs stretched across an even wider array of deliverables this year, including in-store signage, a claw machine, temporary tattoos, and a coloring competition—making the campaign truly larger than life.
This fun, multi-layered experience brought a sense of magic and delight to Yo-Chi’s audience, bridging generations through a creative, immersive world.
Services included:
Creative Direction
Campaign Branding
Illustration
Campaign Rollout
Signage
Photography by Farrah Allan
Lorna—Marketing Director
“Working with Ilana is always an enjoyable and collaborative process. Her creative vision has elevated our marketing campaigns and her attention to detail ensures all assets are delivered with excellence.
From the initial briefing to the final design, Ilana is incredibly professional, communicative, and receptive to feedback. I would highly recommend her and look forward to working together on future projects.”
